Nea Paris at Paris Campaigns

Nea Paris Discusses the Power

of Media and Continuous Marketing

In this episode of the Good Neighbor Podcast, host Scott Howell sits down with Nea Paris, the visionary behind Paris Campaign and Creative, a boutique custom media agency based in Chattanooga, Tennessee. The discussion provides a fascinating insight into Nea's journey from her family's entrepreneurial roots to building a successful agency that offers a variety of services tailored to the unique needs of businesses. Nea’s agency specializes in public relations, graphic design, web development, and corporate training, all designed to provide a competitive edge to her clients.

One of the standout topics in this episode is the indispensable role of videography in modern marketing and training. In the wake of the COVID-19 pandemic, video content has surged in importance, becoming a necessity for both external consumer engagement and internal employee education. Nea highlights how comprehensive videography services can significantly enhance a business's digital presence. From consulting and production to coaching, Nea's team ensures that businesses not only produce high-quality video content but also understand how to present themselves effectively on camera.

Nea also addresses common misconceptions about marketing, particularly the false economy of cutting marketing budgets during tough times. She emphasizes the risks associated with halting marketing efforts, which can leave businesses vulnerable to competitors who continue to invest in their digital presence. Nea’s philosophy is that continuous marketing is crucial for staying competitive and technologically current, avoiding gaps that competitors can exploit. This is illustrated with a historical anecdote about the Post and Kellogg's cereal companies during the Great Depression, where Kellogg's emerged as the leader due to its continued advertising efforts.

Another key theme in the episode is the importance of supporting local businesses. Nea's passion for her work and community is evident as she encourages listeners to consider Paris Campaign and Creative for their future projects. Her personal interests, from salsa dancing to road trips and her schnauzer poodles, Coco and Matrix, add a delightful touch to her professional persona, making her story even more relatable and inspiring.

The episode kicks off with an introduction to Nea Paris, her background, and the various services her agency offers. Nea shares her personal journey, highlighting how her family's business traditions influenced her career path. She talks about the monumental growth in the Chattanooga area and how her agency aims to help local businesses thrive by providing tailored solutions that cater to their specific needs. The importance of creativity and custom solutions is a recurring theme, as Nea believes that every business is unique and requires a personalized approach to stand out in the market.

As the conversation progresses, the focus shifts to the role of videography in modern marketing. Nea explains how video content has become a vital tool for businesses, especially during the COVID-19 pandemic, which forced many companies to adopt digital solutions for both marketing and internal training. Nea’s agency offers a full range of videography services, including consulting, production, and coaching, ensuring that businesses can effectively engage with their audience and train their employees through high-quality video content.

Nea also tackles some of the common myths and misconceptions about marketing. She points out that many businesses make the mistake of cutting their marketing budgets during tough times, thinking it will save money. However, Nea argues that this approach can be detrimental in the long run, as it leaves the business vulnerable to competitors who continue to invest in their marketing efforts. She stresses the importance of continuous marketing to stay competitive and maintain a strong digital presence.

The episode also delves into Nea's personal life, offering a glimpse into her hobbies and interests outside of work. Nea shares her love for salsa dancing, road trips, and spending time with her schnauzer poodles, Coco and Matrix. These personal anecdotes add depth to Nea's story, making her more relatable and showcasing her multifaceted personality.

Towards the end of the episode, Nea discusses the significance of supporting local businesses. She emphasizes that local businesses are the backbone of the community and encourages listeners to consider Paris Campaign and Creative for their media and marketing needs. Nea’s enthusiasm for her work and her community is contagious, inspiring listeners to contribute to the vibrant local economy of the Greater Chattanooga Region.

In conclusion, this episode of the Good Neighbor Podcast with Nea Paris is a treasure trove of insights and inspiration for business owners and entrepreneurs. Nea’s expertise in custom media solutions, her passion for supporting local businesses, and her personal anecdotes make for an engaging and informative listen. Whether you're looking to enhance your marketing efforts, understand the importance of videography, or simply get inspired by Nea's journey, this episode has something for everyone. Tune in and discover how you can elevate your business through custom media and local support.